DEVASHISH KUMAR

Chief Marketing Officer & Business Development Leader

New Delhi, IN.

About

Results-driven Chief Marketing Officer and Business Development Leader with over 9 years of experience, specializing in scaling businesses, driving revenue growth, and optimizing operations across diverse industries. As a founding CMO, shaped strategic direction and scaled creative and revenue functions, establishing high-performance ecosystems where storytelling meets data-driven business outcomes. Proven track record in B2B sales, strategic partnerships, and CXO-level negotiations, with a strong bias for execution and aligning marketing efforts with long-term business vision.

Work

Growthkul

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Chief Marketing Officer

India, Remote, India

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Summary

As a founding Chief Marketing Officer, led strategic direction and scaled creative and revenue functions for Growthkul, establishing high-performance ecosystems that align storytelling with data-driven business outcomes.

Highlights

Spearheaded strategic business planning and Go-to-Market (GTM) roadmap development, driving foundational systems for agency growth.

Directed comprehensive brand marketing execution, aligning creative precision with long-term business vision and achieving measurable outcomes.

Developed and implemented thought leadership positioning strategies, enhancing market presence and industry influence.

Orchestrated process design and ensured RFP/RFQ excellence, successfully securing and expanding enterprise client engagements.

Managed CXO-level deal negotiations and fostered robust client relationships, contributing significantly to revenue growth and client retention.

Optimized operational and team alignment, facilitating scalable delivery of services and enhancing overall agency efficiency.

MoreStudios.in & Moreslides.com Services Pvt Ltd.

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Head of Business Development

New Delhi, Delhi, India

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Summary

Led business development initiatives for MoreStudios.in and MoreSlides.com, focusing on market presence expansion, revenue stream diversification, and strategic brand positioning.

Highlights

Strategized and executed new business development opportunities, driving market presence and diversifying revenue streams for two platforms.

Developed and implemented comprehensive marketing strategies, significantly enhancing brand positioning and visibility.

Managed process involvement, including lead generation from platforms like India Mart and LinkedIn Sales Navigator, securing high-value clients.

Created customized RFP, RFQ, and RFI proposals, successfully closing deals and fostering long-term client relationships.

Oversaw the promotion and sales of diverse services, including Corporate Video Production and Branding & Marketing Solutions, expanding service offerings.

Provided critical director's support, managing calendar, special projects, and internal/external communications to ensure operational efficiency.

Bo International

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Business Development Manager

Gurugram, Haryana, India

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Summary

Drove growth-focused sales strategies and new business development for Bo International, managing brand portfolio, client relationships, and market research to achieve revenue generation goals.

Highlights

Implemented growth-driven sales strategies, significantly contributing to new business development and revenue generation.

Managed and expanded the brand portfolio, enhancing market position and client acquisition through strategic planning.

Conducted comprehensive market research and analysis, identifying key opportunities for product launch and consultative selling.

Fostered strong client relationships and leveraged CRM expertise to drive client acquisition and management initiatives.

Collaborated cross-functionally to align sales and marketing efforts, optimizing product launch success and overall business development.

Fabricroot.com (Parent: Ahuja Vastra Bhandar)

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Business Development Manager

New Delhi, Delhi, India

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Summary

Managed client relationships and drove new business development for Fabricroot.com, focusing on strategic planning, sales strategies, and post-purchase support to ensure long-term client satisfaction.

Highlights

Cultivated and maintained strong client relationships, driving repeat business and fostering long-term partnerships.

Executed new business development initiatives, expanding client base through effective sales strategies and negotiation.

Collaborated cross-functionally to streamline operations and enhance strategic planning, improving overall business outcomes.

Utilized CRM expertise to manage client interactions and track progress, ensuring efficient client acquisition and retention.

Provided comprehensive post-purchase support, enhancing client satisfaction and contributing to positive brand perception.

The Brew Kitchen

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Business Development Manager

Green Park, Delhi, Delhi, India

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Summary

Spearheaded franchise development and sales management for The Brew Kitchen, driving market expansion and fostering strong franchisee relationships through strategic coordination and deal closure.

Highlights

Led franchise development efforts, successfully expanding market presence and increasing the number of franchisee outlets.

Managed comprehensive sales operations, achieving revenue targets and optimizing sales processes.

Cultivated and maintained strong franchisee relationships, ensuring satisfaction and ongoing business growth.

Developed and implemented market expansion strategies, identifying new territories and growth opportunities.

Coordinated cross-functional teams to ensure seamless deal closure, from contract negotiation to operational setup.

Oracle India Pvt Ltd

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Operation Specialist

Saket, Delhi, Delhi, India

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Summary

Spearheaded operational strategies and IT-based operations for Oracle India Pvt Ltd (on 3rd party payroll), optimizing service delivery, enhancing business performance, and ensuring minimal client downtime.

Highlights

Developed and implemented operational strategies, significantly enhancing service delivery and business performance.

Oversaw staffing, scheduling, and resource allocation, optimizing productivity and meeting project demands efficiently.

Led IT-based operations, ensuring seamless incident response and minimizing downtime for clients.

Managed vendor payroll deployment, streamlining administrative processes and ensuring compliance.

Contributed to overall operational excellence by identifying and implementing process improvements.

Education

Malwanchal University - Indore

Indore, Madhya Pradesh, India
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PhD English Language & Literature

Courses

Research Topic: Navigating Challenges in Constructing a Feminist Literary Discourse in India.

Malwanchal University - Indore

Indore, Madhya Pradesh, India
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Master of Arts English Language & Literature Grade: 64.4%

Courses

Subject: American Literature

Swami Vivekananda University - Sagar

Sagar, Madhya Pradesh, India
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Bachelor of Arts English Language & Literature Grade: 68.4%

Central Public School - Samastipur

Samastipur, Bihar, India
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Intermediate Science Grade: CBSE-65%

Holy Mission High School – Darbhanga

Darbhanga, Bihar, India
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Secondary Grade: CBSE- 8 CGPA

Languages

Hindi

English

Skills

Business Development & Operations Leadership

Business development and planning, Startup Strategic Planning & Growth, Enterprise Consulting Sales, High-Ticket Closure, Strategic Sourcing, Procurement & Vendor Management, B2B Sales, Strategic Partnerships, Customer Success, Business Expansion, Sales Leadership, Operational Excellence.

Marketing & Brand Strategy

Brand Marketing Execution, Thought Leadership Positioning, Brand Positioning, Market Research & Analysis, Go-to-Market (GTM) Roadmaps.

Negotiation & Client Management

Negotiations, Contract Negotiation, CXO-Level Deal Negotiation, Relationship Management, Client Acquisition & Management, Consultative Selling.

Process Optimization & Project Management

Process optimization, Process Design, RFP/RFQ Excellence, RFI, Special Projects Implementation, Operational & Team Alignment.

Leadership & Team Management

Team building expertise, Decision-making, Cross-functional Team Collaboration, Team Alignment.

Communication & Storytelling

Communication, Storytelling, Market Positioning Skills, Impactful Presentations.